Are you thinking of getting your business online? Have you thought about what the Internet can do for your business? If you go online, go to a search engine and type in some keywords that are business related, you would sure get a lot of search results. If you are on a trip, and it is your first time to have come to a place and you want to dine in a good restaurant, the first thing you might want to do is ask the person in the hotel front desk you are staying where the good restaurants are but the easiest and most convenient way many people use these days is to make a search in their smartphones. Even small businesses now want to get their businesses online. It is the “in thing” these days and many people find it more convenient if you come to them instead of them coming to you.

Getting your business online needs a lot of things to do and most people resort to search engine marketing. So what really is Search Engine Marketing? Search Engine Marketing simply put is a method use by internet marketers to promote their websites and get more traffic. It is a combination of organic and paid results.

Search engine optimization is a part of SEM or Search Engine Marketing, the latter being a broader concept and includes SEO.

One big difference between SEO and SEM is that SEO can be done without having to spend a lot of money or if you spend, it is not as much when you opt to do SEM. Search Engine Marketing also includes PPC or other traditional advertising, hence, the inclusion of the two means you have to spend some amount.

SEM can also give immediate results for your website. If you want to get fast and easy results but you have to spend some money then SEM is for you. SEO works in another way; it takes time before you see the results. Either way both are utilized by internet marketers who want to make their sites more visible and therefore, get good traffic.