SEM or Search Engine Marketing has revolutionized the way people do business.
A decade or more ago only a few businesses can be found online, most of these businesses are multinational companies that are operating all over the world.  Take for example Procter & Gamble, whose website’s age dates back in year 1996. Procter & Gamble has a tremendous online presence, in fact, it has a website in each and every country it is operating.

Latest statistics showed, the number of websites doubled in 2011, reaching to 582 million! If you are new online and you want your business to have an online presence, how will you do it if you are competing against thousands and millions of similar websites? Simply put, if there are 582 million websites now, how can people find your website? The answer is SEM or Search Engine Marketing.

SEM or Search Engine Marketing is a tested method of improving a website’s rank in various search engines like Google, Yahoo, MSN, Bing and many others. Statistics showed that many new website visitors come from search engines. Therefore, search engines play a huge role in making your site visible online.

A survey results revealed that the highest marketing activity people do online, in terms of ROI, is search engine marketing.  It has been tried and tested. Many businesses spend thousands and millions for ads campaign because it has proved to be a great a way to increase visibility and traffic to a website and ultimately, increase conversion rates.

Therefore, if you are serious in getting your business online, then be ready to embrace this method otherwise you will be missing a lot. There’s no harm if you copy what many online marketers have practiced as long as it will prove to bring good results for your business.