Search Engine Optimization is an internet marketing strategy that aims to provide visibility to a website, by surfacing on the first few pages of Search Engine Results. With the reign of search engines like Yahoo, Bing and most especially Google; the World Wide Web became easier to navigate for the average users but a more competitive portal for businesses. To earn in the domains of the internet, being seen plays a huge role, for this is the only way you get your message across to your audience, prospects or even buyers.
Why You Need to SEO your website?
Well it’s obvious that SEO can aide a website in drawing in visitor some of which will be turned into buyers. Statistically speaking, approximately 85% of a website’s traffic (visitors) is lead by Search Engines. The figure is already big enough, considering that there are over billions of users that exploit the internet every day. However though, surfacing on search pages isn’t enough; achieving the top spot in every search page related to your niche will mean a world of difference. Why? Here are some facts that will surely make you vying for that 1st spot in Google or even in other Search Engines.
1.) 79% of the people who uses search engines to search for something don’t go further than page one.
2.) 42% of them don’t click anything else but the one on the 1st rank.
If you are nowhere near the 1st page, you are surely losing yourself 79% or even more chance of reaching out to the entire internet surfer’s population.
How SEO works
Basically, Search Engines identify pages or web contents that are relevant to a searched term, compiling them into an archive of search results. Search Engines can’t be paid to put your websites on the top rank, so obviously you have to play by their complex algorithm (or so they call it). The question now is how? Basically you just have to remember these things:
• Your website should be indexed properly and make it easy to navigate.
• Utilize highly used keywords; it would be a lot better to go for those that have low competition. You can do this with the help of Keyword tools. Use them on the pages’ contents, page titles, tags and Meta tags.
• Enrich your website with the keywords, just make sure they would fit harmoniously and won’t appear spammy.
• Observe proper keyword density. Exploiting keywords can make the contents appear obviously SEO optimized, which will surely alter the quality of the contents. It won’t be pleasing to read and the whole content would seem like keywords in disguise.
• Contents should be unique, of good quality and highly relevant to what you are selling or offering
• Create links and back links your website.
SEO involves different tasks that revolve around enriching or feeding the web with relevant information about a website or a business; there are a number of ways to do this and they must be done alternately or all at the same time.
Search Engine Optimization has revolutionized how a business markets its self. Gone are the days when conventional means of advertising and marketing determines the success of a business. The competition now has been taken to the virtual realms, where everything is within reach with a few clicks. So, if you want to invade your target market and turn your venture into a success story; integrating Search Engine Optimization into your marketing scheme might stir your business towards the road to success.